Our Mission
To establish a supportive community of women business owners & entrepreneurs who reside on the Superior south shore (in Wisconsin’s northwoods).
Fierce Foundress Mission Tactics:
- Meet on a monthly basis
- Establish a member directory
- Establish a knowledge & skills database
- Establish a mentor/mentee program
- Laugh. A lot.
- Eat incredible food when gathering as a group.
Fierce Foundress Vision Tactics:
- Create a supportive, welcoming, and collaborative group dynamic.
- No judgement of others, ever.
- There are no stupid questions and we are never afraid to ask for help or advice.
- This is a supportive space to brainstorm, get feedback, network, and enjoy each other’s energy & company. This is NOT a space to pitch your multi-level marketing scheme.
- Laugh. A lot.
Our Vision
By connecting women business owners & entrepreneurs, members experience greater success in their individual ventures through networking, support, and learning from each other.
J Erin Hutchinson
Founder
Freyja
Chief Canine Officer
J Erin Hutchinson
Founder
Erin’s been an entrepreneur from a very, very young age. As a child, her favorite game was playing “start a business”. By the time she was in her early twenties, she’d started up several small businesses, including clothing stores, a coffee shop, catering business, and avideo store chain.
By her late 20s, Erin had move into the tech industry, an was recruited to help start up a Silicon Valley software company. She’s spent the past 20 years working primarily in the tech & IT consulting start up arena. During this time, she was on the ground floor of nearly a dozen software and services start ups.
In 2012, Erin launched Blue Heeler Arts, a marketing, design & strategy firm focuses on healthcare technology & biotech start ups and founder-led ventures. She’s worked with a few dozen start up ventures since founding her firm, helping them to establish their brand, identity, and go-to-market strategies which support her client’s overall vision and business growth goals.
Erin moved up to the South Shore full-time in January of 2019, where she’s been delighted to be able to return to her roots by working with small, local businesses.
Freyja
Chief Canine Officer
Freyja’s primary role in the Fierce Foundress is to provide moral support to its members. And protect them all from the evil squirrells that she knows are coming to kill us all.
